Imagine a restaurant that moves its location weekly and is also unlicensed and illegal. Now imagine that not only does it get plenty of business but it has a waiting list of 4000 and is booked for the whole next year! Zingara Cucina, is the name of such a restaurant in Melbourne.
According to the Brisbane Times, Zingara Cucina (meaning “gypsy kitchen” in Italian), is famous thanks to word-of-mouth advertisement by its patrons. Surely the fact that it’s a “culinary mystery” and the people who are in charge of this traveling kitchen are kept secret, does help with the appeal.
One must be invited to be able to dine at this exclusive restaurant and guests don’t even know where it will take place until the day before by email or text message. The price is up to the patrons, they only have to pay what they see fit, though one person estimates that the meal would be worth $150 in any other restaurant.
This is an intriguing idea, that came from the chef of Zingara Cucina thanks to his obviously successful dinner parties. Makes one wonder how good those dinner parties were and if it was just the food or if the diner conversation was just that stimulating?
Photo by ebatty.
Thu, Mar 4, 2010
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